1.0Sfericahttps://sferica.biz/en/adminhttps://sferica.biz/en/author/0xm11dt0/rich600338<blockquote class="wp-embedded-content" data-secret="V7chjQqXKJ"><a href="https://sferica.biz/en/case-studies-en/amazon-physical-store/">Amazon chooses the physical store: why even e-commerce is rediscovering the value of retail.</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://sferica.biz/en/case-studies-en/amazon-physical-store/embed/#?secret=V7chjQqXKJ" width="600" height="338" title="“Amazon chooses the physical store: why even e-commerce is rediscovering the value of retail.” — Sferica" data-secret="V7chjQqXKJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://sferica.biz/wp-includes/js/wp-embed.min.js </script> https://sferica.biz/wp-content/uploads/2026/08/amazon-punto-fisico-1.webp1400850For over two decades, Amazon has set the rules of the game, becoming the global symbol of the digital revolution and the main architect of the shift in consumer habits toward online shopping. Precisely for this reason, its decision to open its first physical store in Milan in 2025 (Amazon Parafarmacia & Beauty) is not […]