Largo Consumo 2025: Growth, Market Leaders, and What to Expect for 2026
The 2025 Figures for Consumer Goods: Growth, Turnover, Volumes In 2025, consumer spending in Italy consolidated its recovery: in the first four months, sales exceeded 45 billion euros, with packaged consumer goods (PCG) growing by +4.4% in value and +2.6% in volume. Compared to 2024 (which saw +1.9% growth), there has been an acceleration, driven […]
Gen Z and Retail: How to Win Today’s Consumers and Dominate Tomorrow’s Market
Gen Z, born between the late 1990s and 2010, is reshaping the retail landscape. Raised on smartphones and social media, these digital natives are already among today’s key consumers and tomorrow’s adults. A telling fact for Italian retail: 40% of Gen Z has already purchased products directly through social media, while 45% spend more than […]