Retail 2025: How Cities and Data Are Redefining New Stores
Today, opening a store is no longer a decision based on intuition or simple “field experience”; it is a strategic choice guided by cities, data, and technology read together. Urban contexts change rapidly: entire micro-neighborhoods emerge as new centers of attraction, while some streets that were once golden now struggle. Faced with this scenario, you […]
WaltherPark Bolzano: How Sferica Builds a Partnership in a 500 Million Euro Mall
A new shopping mall in the historical center: context, strategy and our experience On October 16, 2025, Bolzano inaugurated one of the most ambitious retail projects in Italy: WaltherPark. A €500 million investment designed by star architect David Chipperfield, with 80 stores, 31,000 square meters of GLA, and international brands such as Esselunga, Peek & […]
Gen Z and Retail: How to Win Today’s Consumers and Dominate Tomorrow’s Market
Gen Z, born between the late 1990s and 2010, is reshaping the retail landscape. Raised on smartphones and social media, these digital natives are already among today’s key consumers and tomorrow’s adults. A telling fact for Italian retail: 40% of Gen Z has already purchased products directly through social media, while 45% spend more than […]